The naming idea for the sub-brand came from the Dutch word for 'Education', which is 'Onderwijs'. We took out the second half of the word, 'Wijs', which means 'Wisdom', and combined it with 'com' for computer, resulting in the name 'Wijscom'.
In the logo design, we modified the letter 'W' to resemble a half-opened book, which represents the idea of 'beginning to open up wisdom'. The book also symbolizes the concept of education. The brand colors are Dutch orange and blue.
