The brand visual of Day*Off leans towards a strong and distinctive style. The logotype features bold and contrasting strokes, with thick and curvy letter structures. Deliberate bends and hooks are incorporated into the details, aiming to give the impression of a young and innovative brand.
The packaging design includes a lazy cat to represent Day*Off, symbolizing relaxation and connecting it with future packaging designs. This enhances the brand image, expands visual development possibilities, and complements the sweet and tangy taste of the cider with vibrant colors.
