Make Your Own Game

Scope :
Campaign Design
Logo Design

Client :
JCI Tsuen Wan

To spread the message of letting children play freely with adequate time every day, JCI Tsuen Wan has held a campaign "Make Your Own Game". The main purpose of this campaign is to raise the awareness of "Free Play" from general public, letting children to play by creating their own rules.

The color of the logo resembles 3 primary colors which can transform into difference colors, implies that there are many possibilities by giving the children freedom to play. And also the box, which can contains different kind of toys.